Issue №01
The Portfolio
Volume
2018 — 2026

Yash
Kankaria.

The Role
Group Head — Brand & Business Leader
The Thesis

Building brands that grow businesses through strategy, creativity and flawless execution.

Scroll the dossier
01 — At a Glance

The numbers,
unedited.

A snapshot of business managed, growth delivered, and people led across eight years of integrated marketing.

01
8+
Years Experience
02
₹4Cr+
Annual Business Managed
03
₹6Cr+
FY26–27 Target Portfolio
04
140%
Business Growth
05
95%
Client Retention
06
70+
Industry Awards
07
9
People Led
08
₹1.8Cr
Largest Campaign Budget
02 — About

On the
record.

I build brands with business in mind.

Over the past eight years, I've grown from managing individual client accounts to leading multi-crore businesses, mentoring high-performing teams and delivering integrated campaigns for some of India's most recognised healthcare, retail and FMCG brands.

Today, as Group Head at Social Panga, I lead a ₹4Cr+ portfolio, oversee a team of nine, and work closely with clients to solve business problems through integrated marketing across Digital, Television, Print, OOH, Experiential, Influencer Marketing and Production.

Whether the objective is driving revenue, launching a product, changing perception or creating culture-first campaigns — execution is where strategy earns its credibility.

03 — Career

Eight years,
four promotions.

A career built inside one agency — climbing from individual contributor to leading the largest business portfolio.

May 2026 — Present
Social Panga

Group Head

Leading one of the agency's largest business portfolios while driving commercial growth, integrated campaign leadership and people management.

Business Managed
₹4Cr+
Team
9 Members
Portfolio
8 Retainers + Special Projects
2026
Social Panga

Associate Group Head

Promoted to scale business growth and lead larger client mandates.

  • —Managed ₹3Cr+ annual business
  • —140% business growth
  • —Expanded team from 2 to 8
  • —Delivered ₹50L+ campaigns within 30 days
2022 — 2026
Social Panga

Senior Brand Manager

Owned integrated campaign execution across production, digital, websites, SEO, PR and awards.

  • —Built Awards & PR capability
  • —50+ campaign awards
  • —Led integrated production projects
2021 — 2022
Social Panga

Brand Solutions Executive

Managed multiple retainers while rapidly expanding into integrated communications.

  • —NFT launch during COVID
  • —Website transformation projects
  • —Multi-brand account management
May 2018 — January 2021
Swiggy

Category Manager

Managed merchant partnerships, business growth and category performance.

04 — Business Impact

Strategy is
measured at the
bottom line.

Every campaign ladders back to a business KPI. These are the numbers that mattered most.

Revenue
₹4Cr+
Current Business Managed
Growth
140%
Business Growth Delivered
Retention
95%
Client Retention
Production
25+
Integrated Films
Awards
70+
Industry Awards
Leadership
9
Team Members
Manipal Hospitals ·Novo Nordisk ·Reliance Yousta ·Helios — A Titan Company ·Babyshop Arabia ·Popeyes India ·Khimji Jewellers ·Nestlé Munch ·Nestlé KitKat ·Nestlé Milkybar ·Himalaya Facecare ·Emami Healthy & Tasty ·Kwality Foods ·Money View ·Shoonya ·GoKiwi ·Udaan ·Amaron Quanta ·Manipal Hospitals ·Novo Nordisk ·Reliance Yousta ·Helios — A Titan Company ·Babyshop Arabia ·Popeyes India ·Khimji Jewellers ·Nestlé Munch ·Nestlé KitKat ·Nestlé Milkybar ·Himalaya Facecare ·Emami Healthy & Tasty ·Kwality Foods ·Money View ·Shoonya ·GoKiwi ·Udaan ·Amaron Quanta ·
05 — Selected Clients

The brands
on the brief.

A roster across healthcare, retail, FMCG and technology — category leaders trusted with multi-crore mandates.

Category 01

Healthcare

Manipal Hospitals/01
Novo Nordisk/02
Category 02

Retail

Reliance Yousta/01
Helios — A Titan Company/02
Babyshop Arabia/03
Popeyes India/04
Khimji Jewellers/05
Category 03

FMCG

Nestlé Munch/01
Nestlé KitKat/02
Nestlé Milkybar/03
Himalaya Facecare/04
Emami Healthy & Tasty/05
Kwality Foods/06
Category 04

Technology

Money View/01
Shoonya/02
GoKiwi/03
Udaan/04
Amaron Quanta/05
06 — Signature Case Studies

Work that
moved numbers.

Five platforms that reshaped category conversations — from a Guinness World Record to 1.45 billion earned-media impressions to 13.6× ROAS on Valentine's. Tap any case to read the full story.

Guardians of the Heart
Case №01World Heart Day · 2022
Read case
Manipal Hospitals

Guardians of the Heart

“Stop. Scan. Save.”

The Challenge

90% of Indians who suffer an out-of-hospital cardiac arrest don't survive. Immediate CPR doubles or triples the chance of survival — but only 2% of Indians know how to perform it.

The Idea

We caught Bengaluru where it was always stuck — at red lights. Heart-shaped red traffic signals across the city, paired with QR codes that taught CPR in 60 seconds. Extended to schools, colleges, malls, cafes and parks. A city, retrofitted to save lives.

1.45Bn+
Earned Media Impressions
911%+
Social Engagement Lift
12,600+
QR Scans
Read the full case study
Coverage & Recognition
Times of India·Hindustan Times·Mint·NDTV·Bangalore Mirror·The Indian Express·Republic
Mission 2 to 3
Case №02World Heart Day · 2023
Read case
Manipal Hospitals · Make A Heart Promise

Mission 2 to 3

“We broke a record and the internet too.”

The Challenge

Only 2% of Indians know CPR. We set out to move that needle — from 2% to 3% — by making the country pledge to learn.

The Idea

A Guinness World Record attempt for the most CPR pledges in 24 hours, anchored by scannable kiosks across 33+ locations and a 360° digital push that turned CPR education into a national movement.

22,319
Pledges in 24 Hours
Set
Guinness World Record
19.9M
People Reached (Social)
1.2M
Website Visits
33+
Scannable Locations
Read the full case study
Coverage & Recognition
Guinness World Records·National coverage
Happy Rebirthday
Case №032024
Read case
Manipal Hospitals · Doctors' Day

Happy Rebirthday

“You can be born only once. But reborn many times.”

The Challenge

Doctors' Day messaging had become noise. The category needed an emotional anchor that reframed gratitude in a culturally Indian way.

The Idea

An emotional film-first platform celebrating 'rebirthdays' — the day a doctor saved your life. Patients shared their rebirthday on Instagram bios and signed gratitude cards distributed across hospitals. The culmination of a three-year doctor-tribute series.

4.7M+
People Reached
3.6M+
Views
8,770+
Rebirthday Cards Shared
1.5M+
Stories Celebrated
Read the full case study
Coverage & Recognition
Earned · Social · UGC
Why Not for Love
Case №042025
Read case
Helios — A Titan Company · Valentine's Day

Why Not for Love

“On a budget lower than the cost of a new iPhone.”

The Challenge

Valentine's is a cluttered, discount-led sales war for multi-brand retailers. Pricing decides winners — and we had neither the lowest price nor a big budget. We needed to stand out on copy, not coupons.

The Idea

A copy-first platform built on a repeatable structure — 'Why not a [Brand]… For the one who [emotional insight].' Each line worked as both communication and CTA, bridging emotion to transaction across cohorts.

13.6x
Return on Ad Spend
733%
Higher CTR vs Industry
40%
Reduction in CPA
Read the full case study
Coverage & Recognition
Performance marketing case study
wegowithyou
Case №05Pan-India · 2024–25
Read case
Novo Nordisk

wegowithyou

“Now you can choose your weight.”

The Challenge

Weight loss in India is treated as aesthetics. We needed to reposition obesity as a disease — and Novo Nordisk as the partner that helps you treat it — without sounding clinical or preachy.

The Idea

A film-first awareness platform showcasing real characters on medically-guided weight journeys. Times of India print partnership for myth-busting; OOH across Delhi · Mumbai · Bengaluru · Hyderabad · Kochi airports; digital + OTT amplification on Jio Hotstar at peak hours.

7M+
Views
4.4M+
Reach
484K+
Engagement
Read the full case study
Coverage & Recognition
Times of India
Also in the portfolio

Other notable work.

  • /01
    Museum of Unnecessary Charges
    Amazon Now
    Integrated brand experience — storytelling, activation, consumer engagement.
  • /02
    Amazon Now
    Amazon
    Experiential marketing executed from concept through production and deployment.
  • /03
    Own Your Body
    Featuring Hrithik Roshan
    Integrated branding campaign with celebrity lead.
  • /04
    IPL & WPL Campaign Platforms
    Manipal Hospitals · Himalaya Facecare
    4× IPL for Manipal · 2× WPL for Himalaya Facecare. Multi-season campaign architecture.
07 — What I Bring

Four lanes,
one operator.

The capability stack — built across business, strategy, execution and leadership.

01

Business

  • Commercial Thinking
  • Revenue Growth
  • Client Leadership
  • Business Development
  • Relationship Management
02

Strategy

  • Brand Strategy
  • Integrated Marketing
  • Campaign Planning
  • Consumer Insights
  • Creative Direction
03

Execution

  • Production
  • Digital
  • Television
  • Print
  • OOH
  • Experiential
  • Influencer Marketing
  • Vendor Management
04

Leadership

  • People Development
  • Hiring
  • Mentoring
  • Stakeholder Management
  • Cross-functional Collaboration
Promotion Story

Four promotions
in six years.

A career built one brief at a time — inside the same agency.

2021
→
Joined Social Panga
2022
→
Senior Brand Manager
2026
→
Associate Group Head
2026
→
Group Head
Tooling
Google AnalyticsMeta Ads ManagerSprinklrBrandwatchNotionFigmaMicrosoft OfficeClaude AI
Education
Bachelor of Business Administration — Jain University, Bengaluru · 2018
08 — What's Next

I'm looking to lead brands
where marketing is expected to
influence business outcomes.

The opportunities that excite me most sit at the intersection of business strategy, creativity, integrated marketing and leadership — not just communication.

Start a conversationDownload the PDF
Industries of Interest
  • Automotive/01
  • Alcobev/02
  • Consumer Technology/03
  • Healthcare/04
  • Retail/05
  • FMCG/06
  • Experiential Marketing/07

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